Launch of the New Super Flexible Cable

Nexans Ghana launches the New Super Flexible Cable, our first innovation for 2023

As pioneers of cabling business in Ghana, Nexans Ghana in March 2023, launched the new generation of flexible cables on the market, called the Super Flexible cable.

We began the activities with an Internal launch to unveil the product first to employees. We are highly dedicated to communicate and include all our employees in our product offer and innovations, reason why we first presented the new cable to our teams during a townhall. During this launch, #Charlie, our new mascot, was also unveiled.

Following the internal launch, a series of trade launches and strategies were adopted to help effectively drive focus and the expected distribution of these cable ranges.

We presented this innovation to our wholesalers, customers & electricians, across 3 key geographical markets in Ghana (Greater Accra, Kumasi, Takoradi).

Over 1,000 electricians, electrical contractors & electrical engineers across Ghana participated during the launch activities.

#United we will continue to #electrifythefuture of Ghana.